Many celebrities from the sports world, artists and politicians signed various balls to be sold in public auction between 4 and 14 June 2014, with all the proceeds from selling of these signed balls going to the alphabetization programme of the organization.Ī promotional music video was also made in promoting the charity initiative with various participants signing the balls or playing football or symbolically "passing the ball" to other participants who would sign in their turn. It was played every time France scored a goal at the 2018 world cup, which saw them win the whole tournament.Ī music video was also shot and released online on Magic System official YouTube account on 17 March 2014.Īs part of its literacy initiative, UNESCO launched a campaign for celebrity signing of FIFA-sanctioned footballs to be used in the 2014 World Cup. The single became a commercial hit in France and Belgium, earning significant airplay in stadiums during football matches. Despite the English title of the song, its lyrics are almost entirely in French. The song was released in March 2014 to coincide with preparations for the 2014 FIFA World Cup scheduled for 12 June to 13 July of the same year. Which translates as "We invite you to the magic, and there are no shortcuts / Forget your worries, and come and join the madness / Feel the magic in the air, go on, go on, go on / Raise your hands in the air, go on, go on, go on". Levez les mains en l'air, allez allez allez. On t'invite à la magie, y a pas de raccourci,įeel the magic in the air, allez allez allez, The association football themed song focusing on African football was produced by Swedish-Moroccan producer RedOne with the catchy refrain saying
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